Since its inception in 2005, OAK has ascended to international recognition as the foremost arbiter of a distinctly New York strain of pared-down, progressive cool. Early champions of brands such as LD Tuttle, Alexander Wang and Acne, OAK continually provides its variegated urban customer base with minimalistic essentials that fuse wearability and conceptuality in ever forward-thinking ways. The unique cross section of both young and established brands that comprise the OAK brand are united by their understanding of the utilitarian and stylistic demands of city living. These are pieces that can transition from Brooklyn to downtown to uptown, from the streets to loft parties, from work to post-work, and from the city to the beach. The result of a collaboration between fashion jacks-of-all-trades Louis Terline and Jeff Madalena, OAK and its resultant popularity have reframed what it means to be a New Yorker both within city limits and abroad.
Currently Oak stocks a list of cutting edge international labels that push the boundaries of fashion design: Rick Owens, Maison Martin Margiela, Helmut Lang, Comme Des Garcons, Alexander Wang, Acne, Damir Doma, Ksubi, ThreeASFOUR, Rad Hourani, Chronicles of Never, Ann-Sofie Back, Tim Hamilton, Rebecca Minkoff, and many more.
