fashion:Luxury Brand Marketing & Sustainability

fashion:Luxury Brand Marketing & Sustainability
Positive Luxury? Sustainable Luxury?



Perhaps surprisingly luxury brands have often produced goods in a more sustainable way than mass market brands. Luxury brands tend to work with high quality materials and with highly skilled craftsmanship, producing relatively small quantities of their collections and products. However luxury brands also produce high quantities of smaller items and some materials such as furs and luxury leather skins are often produced in an un-sustainable way.



Many wealthy, well educated consumers want to know where their luxury products originate and what materials they are made from. Transparency of supply chain is becoming more and more important as we face the sustainability and environmental issues of today. Luxury brands are becoming increasingly aware of such "positive luxury" sentiment and are looking to communicate their sustainability credentials within their luxury brand marketing.



The WWF Deeper luxury report written in 2006 by Jem Bendell and Anthony Kleanthous highlighted the need for luxury brands to look deeper into their supply chains to make sure that they are ethical through and through and thus deserving of the "sustainable luxury" label.



Luxury brands are becoming very aware of sustainability and many already have supply chain monitoring in place to enhance sustainable luxury. It's interesting to note the LVMH purchase (approximately 49%) of ethical luxury brand Edun. LVMH's other luxury brands could benefit from the influence of one of the world's first ethical luxury fashion brands. Some of Louis Vuitton's recent fashion advertising and luxury marketing has shown Louis Vuitton as an authentic brand with a valued heritage and trusted craftsmanship.



This year has seen the launch of Diana Verde Nieto online magazine 'Positive Luxury'. The luxury brands that Diane writes about are fashion and luxury lifestyle brands that are ethical in some respect and are looking to improve the sustainability of their materials and supply chain. As well as sustainable luxury fashion Diane also focuses on luxury organic cosmetics and luxury ethical travel companies such as Nature & Kind and Six Senses.



For a long time now we have been using organic and natural cosmetics with luxury products such as Bioeffect's serum, Oskia Skincare, Nude Skincare and Cosmetico Fruit from Chile. The world of fashion has been, and still is to some extent, a considerable challenge for those aiming to promote positive luxury and sustainable luxury. But with Christopher Raeburn winning the British Fashion Award 2012 for best emerging menswear designer, upcycling could be the future. Christopher loves the idea of positive luxury and his commitment to sustainable luxury is evident from his championing the use of re-appropriated military fabrics to create garments that are functional, intelligent and meticulously crafted. Rburn's collections are highlighted for their intelligent design, high quality and extreme attention to detail.


The author is associated with Belovedmedia.com - Fashion Branding Agency.

Makowsky Purses - 3 Factors B Makowsky Handbags Are a Good Deal

by Kennygrea

B. Makowsky purses are quickly being a highly desired product, if you're shopping around for just one you might be wondering why is them so excellent? The post below will let you know 3 explanations why Bruce Makowsky's purses are such a good deal.
Remarkable Workmanship: The founder of those handbags, Bruce Makowsky, has seen an enormous rise within popularity with regard to his handbags for just one reason on it's own; quality. Upon his web site, he is actually quoted with regard to saying, "Product can develop a brand, but a brandname can't develop a product. " This really is precisely the reason why his handbags have grown to be such an easy favorite, they're made extremely well using the finest supplies and close focus on detail. Each tote even consists of hand toned hardware along with a signature coating; due towards the bags popularity they've recently released a shoes line using the same high quality materials.
Gentle, Rich Leather-based: These handbags are created with the actual softest, most flexible leather that has made all of them stand the step above every other; these totes feel because smooth because butter. If which weren't cause enough to purchase the purses, the numerous styles as well as colors ought to be; there is certainly something there for everybody. For people with the love for any beautiful leather-based handbag, W. Makowsky offers outdone himself with this particular line.
Inexpensive Yet Magnificent: One from the greatest qualities of those handbags, besides the leather, is the truth that they possess made all of them affordable for everybody. Ranging in between $200-$300, even less should you buy on the internet, anyone that purchases these types of bags might swear they're carrying around an even more expensive tote. People having a purse addiction realize that handbags may cost quite a bit, yet many are prepared to pay the actual high prices simply because they want an excellent purse. Bruce Makowsky offers blended the actual demand with regard to designer purses and also the need for less expensive merchandise superbly.
Makowsky handbags are very the discover for handbag lovers who have to keep including more for their collection. Some consumers might think the low prices about the purses mean they cannot be of the same quality, but on the other hand, the amazing craftsmanship as well as supple leather can even make them among the best purses available. The inexpensive prices are simply a large bonus because after you have your on the job your handbag you'll swear it's a much more expensive item. The B. Makowsky purse blends design, luxury as well as affordability in to one outstanding product.