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Saturday, 31 August 2013

Fall transition: 8 Beauty Panel tips for changing up your hair and makeup with the season

Fall transition: 8 Beauty Panel tips for changing up your hair and makeup with the season

With September rolling in this (long) weekend, it might be time to finally admit that summer is coming to an end. It’s time to say goodbye to our favourite warm weather-inspired beauty trends and embrace what fall has to offer. Spring’s bright lipsticks and summer’s superfluous bronzer will be dearly missed, but with the fall beauty guide out, our anticipation to try the ombre lips of Christian Dior, the fluffy hair of Marc by Marc Jacobs and the divine red eyeshadow of Gucci is at an all time high. There is no question that this fall it’s all about being bold.


But if you’re not a drop-everything-and-go-for-it kinda gal, the best way to test out a new fall trend is to ease your way in. Which means keeping some of your spring and summer favourites going strong as the seasons change. To help with the transition, we asked the Beauty Panel to share which summer styles they’re keeping into fall and how they’re making it work.

Challenge 25: How do you transition your summer hair and makeup into fall? See the answers now! »


There’s nothing wrong with not being ready to let go of a favourite summer makeup routine—and there are plenty of ways to make it work for fall. Two of our newest Beauty Panel members chose lipstick as their ideal summer-to-fall transition. Michelle Nicole of A Lovely Allure enjoys playing with neutral colours and with fall approaching, she’s chosen a colour that resembles her natural lip colour with a slightly darker tint. Sticking to her summer regime of minimal makeup, Fun Size Beauty’s Stephanie Lau is carrying this look over to the cooler season but finishing it off with her favourite statement: a dark, bold lip. In the hair department, while Emily Chan of This Was Forever gives tips on how to repair frizzy dry hair (a result from too much time in the sun and chlorine filled pools), SYFGF’s JJ Cowan takes us through her favourite up-do of the season: the top bun.

Social Media Star: Alexandra Evjen on TV talk show appearances, Pinterest collabs and fashion fandom

Each Friday, we’ll be profiling one of our favourite movers and shakers on social media. From the pop-up power of Pinterest to the beautifully crafted images on Instagram, we’re learning the tricks of the trade from the ladies that do it best (and most stylishly, of course).


Stylist, personal shopper, mother and social media maven Alexandra Evjen is the definition of a tastemaker. Based in Phoenix, Evjen founded her own styling business AVE Styles to “help men and women feel confident in their appearance.” Like us, Evjen is a firm believer in the power of social media, and credits her Instagram and Facebook as valued networking tools. Most impressive, however, is her Pinterest account that has over 900,000 followers! Not your average fashion-obsessed pin-star, Evjen’s Pinterest influence branches far beyond outfit inspiration to the worlds of home décor, food and more (though she says fashion is her biggest obsession).


Evjen credits her impressive number of Pinterest followers to “joining the social media platform early.” We think it’s more a reflection of her covetable style. Between appearing on Good Morning Arizona’s “Pinterest Interest” segment to being featured on Arizona Midday, Evjen’s presence on Pinterest is the stuff social media—and mainstream media—dreams are made of. The list of opportunities she’s been offered through Pinterest is a long one. Her favourite experience so far: “working with Glamour magazine and Revlon… to curate a dedicated board to 2013′s hottest colours.” And Evjen’s not slowing down anytime soon. Her expertise in Pinterest marketing has provided her with a slew of new opportunities, including “styling content for brands specifically for Pinterest.” If Pinterest is the marketing tool of the future, Evjen is steps ahead of the game.

We got to know the multi-tasking pinner for our Social Media Star feature.

You pin about everything from fashion to food, what are you most passionate about?
Fashion, fashion and fashion. Did I say fashion? Haha. I’m a fashion stylist by trade, so I use Pinterest as inspiration tool for editorial projects and personal styling clients.

Where do you draw inspiration from?
The seasons of the year definitely dictate a lot of my pins. I would also say that my love for contemporary and mid-century modern architecture play a role of influence on my fashion pins.

Between being a stylist and pinning, what do you do in your spare time?
I have a beautiful one-year-old daughter that keeps me very busy. I’ve also been married for six and a half years to my amazing husband Ryan. Every free moment between Pinterest and styling is spent with them.

How do you explain your impressive number of Pinterest followers?
I think it’s a combination of joining the social media platform early, staying active on Pinterest and only pinning things that I personally love.

Which other Pinners are you a fan of?
There are so many! Here are a few that have great style, but not that many people know about…
Sarah Tolzmann
Alicia Lund
Holly Darling

What advantages do you think Pinterest has over other social media platforms such as Instagram and Twitter?
Not only do you get to enjoy pretty images, but when you click on them they take you to great DIY posts, shopping sites and style blogs that you may not know about. There are so many brands and blogs that I have become a fan of just because of Pinterest.

How has Pinterest helped you to develop your personal brand?
It has given me confidence in my taste and eye for fashion. The fashion industry is extremely competitive, and there have been many times when I’ve questioned whether or not I had what it took to make it. Success on Pinterest has definitely given me more confidence.

What do you think of Pinterest as a networking tool?
I think it’s a great tool for discovering new talents and brands, but it’s not my go-to tool for communicating with people. I actually love Instagram and Facebook more for networking.

Of the opportunities that you’ve been provided with through Pinterest, which one was your favourite?
Definitely working with Glamour magazine and Revlon this whole year to curate a dedicated board to 2013′s hottest colours. Dream come true!

Do you have any exciting projects coming up?
 I do! I’ve recently started styling content for brands specifically for Pinterest. There are several tips and tricks on how to optimize the success of your images on Pinterest. It has been amazing to combine my two strengths into one.Social Media Star: Alexandra Evjen on TV talk show appearances, Pinterest collabs and fashion fandom 

Inside the second annual Diner en Blanc in Toronto: 40 photos of from last night’s beautiful all-white dinner party

Inside the second annual Diner en Blanc in Toronto: 40 photos of from last night’s beautiful all-white dinner party

Last night, 1,600 well-dressed Torontonians set up shop in an east end parking lot for the city’s second annual Diner en Blanc. Dreamed up in Paris 25 years ago, the all-white dinner party concept was a major success last year when it launched in the city last summer and participants were eager for a take two. In attempts to avoid last year’s soggy, muddy field when the skies unleashed a torrential downpour on guests set up at Fort York, the event’s organizers opted for a parking lot, which left much to be desired in the way of atmosphere amongst the guests. From these pictures though, the event looked quite beautiful—from the many feathered headdresses and shawls to the bejewelled collar-adornments worn by many males guests.


Kate Middleton wears Ralph Lauren and Zara for her first official appearance since the birth of Prince George

Kate Middleton wears Ralph Lauren and Zara for her first official appearance since the birth of Prince George

We may not get another glimpse of Prince George for quite some time, but Kate Middleton seems quite eager to be back in the public eye. This morning the Duke and Duchess of Cambridge made their first official royal appearance together since the birth of Prince George—who stayed at home with Grandma Middleton. The couple appeared at the Ring O’ Fire Coastal Ultra Marathon, a weekend-long race that circles the entire Isle of Anglesey and looks both super beautiful and super terrifying. Of course, we’d like to imagine that all the runners got an extra boost of adrenaline and encouragement upon seeing that Kate had come out to wish them well at the start line.


She may not have been running in the race, but Kate kept her outfit appropriately casual for the rugged outdoor setting. She had on the same skinny black Paige Denim jeans from Monday’s grocery store outing and a printed cotton Zara blouse, but really pulling her “going out for a hack” look together was a hunter-green jacket by Ralph Lauren. Kate also had on her favourite trusty black Pied A Terre wedge shoes. And we can’t talk about Kate’s style without mentioning her hair: her typical loose curls were looking especially ringlet-y this morning, a gorgeous look we’ll credit entirely to the sea salt-infused air around the coastline.

Kristen Stewart looks moody, sexy and stunning in a new Balenciaga Florabotanica ad

Kristen Stewart 

What a wonderful Friday morning surprise: Balenciaga has just released a new Kristen Stewart for Florabotanica campaign image and we’re totally in love.


It’s hard to believe that it’s been a year since K Stew’s initial Balenciaga perfume campaign came out. Since then, a new creative director has stepped in, causing many to question whether or not the actress (who has a close working relationship with Nicolas Ghesquière) would continue to act as the face of Florabotanica. While there were no such talks of her terminating the contract, we needed to see it to believe it—and it was worth the wait.

Aesthetically different from its two previous campaigns, the intimate and appealing advert has the Twilight star channeling a softer feminine side for the moody floral fragrance. Photographed in black and white, Stewart poses topless with bold colourful flowers (similar to the flowers from the first campaign and the fragrance’s packaging) draped across her back. Stewart’s hair is done up in a messy-elegant updo—a new take on her signature hairstyle—and we’d be lying if we said we weren’t going to try and practice her perfectly-sexy pout over the long weekend. And, if after seeing this campaign image you need more Kristen Stewart, check out our complete gallery of her red carpet style here.

Monday, 29 July 2013

Dolce & Gabbana Throw a Lavish Masked Ball in Venice For the Fashion Flock

Inside Her Wardrobe: Samantha Wills

Samantha Wills is a big sharer on social media, and it's thanks to her candid snaps that we got an inkling of just how chic her gypsetter style/wardrobe/life generally really is. Be the jewellery designer hosting glamorous galas in her adopted home of NYC, or checking in with her H/O team in Sydney  this girl does it in style. Think high fashion accessories plus an unsurprisingly impressive jewellery collection, coupled with an underlying boho aesthetic and you've got the drift of Ms Wills' style MO. Want to see inside her wardrobe
? This is not one to be missed.